For a school project, I was asked to do one thing for 30 days straight. I chose to ask one new person each day for 30 days to share a song that made them happy and why.

I then created a playlist featuring all these songs, each paired with the personal story that made it special. Showcasing the emotional connections people have with music.

This taught me the value of understanding an audience's emotions and stories, in marketing, the most effective campaigns tap into the audience’s feelings and experiences.